商务英语

破解商务英语的秘诀-3（英文视频）

admin — Mon, 29 Aug 2011 20:27:18 +0000

破解商务英语的秘诀-3（英文视频） admin 周二, 08/30/2011 - 04:27

配合中文版视频，希望我们精心录制的破解商务英语的秘诀-3（英文视频）视频对你学会英语有帮助。

Hi. The last couple of times we’ve been talking about the two different techniques you need to use to fully understand business English. For a start, if you recall, you need to really have a strong foundation in daily English. Secondly, you need to be able to understand daily English metaphor. Well there’s a third thing that you need to be able to do, and this is based on understanding an important technique that’s used in business English. And that is to take normal English words and put them together in to lexical units, and these are called business lexical units. And just to remind you, a lexical unit is an individual word plus another individual word, so you have two words or three words together and this makes a lexical unit. And the lexical unit carries meaning that is unique to that chunk. So these two or three words together have a specific meaning that may be different to each of the individual words.

Now if we look at the article that we have been analysing the last couple of weeks, you remember that we’ve got the red technical words, the blue names, we’ve got the orange which are the metaphors, and then we have the black which is the other basic English words. And if we take those, and analyse those, we’ll find that they’re actually in many cases, lexical units, business lexical units. So we have the ‘employment report.’ Employment is about jobs is about 报告 so we have these two words put together into a very specific meaning, it’s a regular report about employment. You have ‘job market.’ Job is about the work you do, market is going to buy things, so a job market is where people buy and sell jobs, where people looking for jobs go to find jobs, where businesses go to find people who can do jobs. Okay, so job market, it’s a lexical unit. Both very simple, common English words, you put them together and you have the new idea that’s a business idea, but it’s made up of normal daily English words. ‘Market outlook,’ ‘June’s report,’ they’re all the same. So if you take this whole article and look at it again, you’ve got the technical words, five percent of the article, you’ve got the metaphors which give you the feeling; the smell of what this article is really communicating, you then have these business lexical units that again speak about business terms but using very common, daily English words, and there’s your article. The remaining black ones are just normal, very high frequency, daily English vocabulary.

So the trick to really understanding business English has three parts to it, there are three techniques here. First or all, get your foundation right; you absolutely have to have your basic English down solid or else you’re not going to be able to understand what’s happening with the business English. Secondly, you’ve got to be able to look for metaphors, understand when you see something whether or not it’s a metaphor, to be able to filter for that. And finally, you need to be able to look for these lexical units that are made up of normal English words, but have been put together for a specific business purpose.

So, you’ve got these three different things, your foundation, metaphors and the lexical units. And just to make a point, when we put Kung-Fu English together, we also paid a lot of attention to training you to look for and to sense lexical units; so when you’re hearing any English or you’re reading any English you’ll be able to know that, okay this is a lexical unit made up of these specific words, and it has a specific business or other purpose. Okay, so remember those three things; metaphors, getting the basics down pat, and looking for the lexical units.

博客分类

商务英语

破解商务英语的秘诀-3（中文视频博客）

admin — Mon, 29 Aug 2011 12:26:06 +0000

破解商务英语的秘诀-3（中文视频博客） admin 周一, 08/29/2011 - 20:26

商务英语当中的大部分商务词组都是由日常英语单词所组成的，通过对这种词组的学习可以帮助你更有效的掌握商务英语，我将通过实例向你展示这些词组的重要性，结合《破解商务英语的秘诀》系列视频中，打好日常英语地基和寻找比喻的方法，你可以轻松自如的掌握商务英语。

在这个视频中，将会回答您如下问题：
1、到底什么是商务英语？
2、该如何学习商务英语？
3、商务英语和日常用语有什么关系呢？
4、什么是商务英语的“地基”？
5、如何建立好学习商务英语的“地基”？
6、最有效的商务英语学习方法是什么？

博客分类

商务英语

破解商务英语的秘诀-2 (英文视频博客）

admin — Thu, 11 Aug 2011 18:29:39 +0000

破解商务英语的秘诀-2 (英文视频博客） admin 周五, 08/12/2011 - 02:29

配合中文版视频，希望我们精心录制的英文版视频对你学会英语有帮助。

Hi. Last time we were talking about the importance of daily English as a foundation for understanding any form of English, including business English. But this is an important question: why is it, that even though you can understand all of the individual words in the daily English, you can’t understand the full sentence, so you’ve got things like: ‘dampened hopes for June’s report,’ or a ‘fresh snapshot of the nation’s employment picture.’ You know what picture is, you know what fresh is, you know what nation is, but what does this whole thing mean? And this is a challenge that a lot of Chinese people have when speaking English.

Well, the secret is, that business English very frequently makes use of common English metaphors, and not just one or two, but there’s a lot. Now let’s go back to the article that we used last week, so I want you to remember this point. You’ve got to look for, specifically look for, search for, the metaphors in the language that you’re reading, that’ll help you to understand. So, as I said let’s go back and look at this article that we started looking at last week, and remember to pull out all of the red technical words, just completely delete them, so what we’re left with is the black words and the blue words. The blue words, remember, are the names of people, companies, places, the white spaces are those technical words, and everything else is the daily English. Now it gets really interesting because as you go through and analyse the daily English, you see now that all of these red places are metaphors. Every single one of those is a daily English, normal metaphor. If I pull them all out, and put them on the page this way and then we look at them, there’s about ten to fifteen percent of the article is these metaphors. Now what’s very important about these metaphors is that they don’t just take up more space in the communication than the technical words do, they’re actually much more important for communicating what the author wants to communicate. Okay, they tell you the feeling, they tell you really what the meaning of this particular article is. So if we look at this one, we have: ‘mired in a slump.’ Okay, so your body’s slumped down, you’re stuck, it’s like you’re in a swamp, you’re just really, really uncomfortable. You have ‘turbulence ahead.’ Turbulence is used for air that’s not very stable, like in an aeroplane, so there’s a metaphor like you would hear in an aeroplane, you know ‘there’s turbulence ahead, put on your seatbelt’ that’s being used in business English. ‘Hoping for a bounce,’ well a ball bounces, so this again is a metaphor for the economy going down and then maybe coming up again, like a ball bouncing. So you get the feeling for what the author is communicating from the metaphors, and they’re much more important for that than all of the technical words.

So if we take the article we see all of these technical English words in red and now in orange we have all of the metaphors, we can see how much of this language is taken up by the metaphor and the daily normal English. So, it’s back to that same point; you’ve got the daily English words and the daily English metaphor and they cover almost everything that you need to understand inside this article. This is why when we created Kung-Fu English we put together metaphor exercises to help you really begin to look for and be able to find metaphors, and then use your right brain to get a feel for what those metaphors are really about, because they’re critical to understanding the intent, the deep meaning, of the communication.

Okay, so if we look at this article, it’s all black, you go through it, you look for the metaphors, and this really helps you to get the flavour of the communication in the English. So remember metaphors give you the flavour of the communication in English.

博客分类

商务英语

破解商务英语的秘诀-2（中文视频）

admin — Thu, 11 Aug 2011 10:28:23 +0000

破解商务英语的秘诀-2（中文视频） admin 周四, 08/11/2011 - 18:28

Hi，

上一次我们谈到日常用语就是任何用语的地基，比如商务英语为了把商务英语学得好，一定要学好日常用语，因为日常用语占领商务英语一个大部分的。我相信很多人也看一个文章，他把那些专业名词抽出来，就看剩下来的日常用语还是觉得不懂。就经常有一种感觉就是单词懂整句不懂。比如这个dampened hopes for June’s report, fresh snapshot of the nation’s employment picture.

为什么单词一个一个的懂，而整句就不懂？其实是很简单，商务英语经常利用普通英语的比喻，而且你会发现很多商务英语占领的地方是非常非常之多，所以明确点就是寻找比喻，所以你要故意寻找文章中的比喻，这样你可以好好的知道里边沟通什么意思。在看上一次的文章，我们把这些专业名词拿出来，把它们全都去掉，剩下来的就是普通的日常英语，现在涂的红色是普通英语里边的日常用语的比喻，你可以看到这些比喻占领的位置是非常之多，有很多大概10%-15%。更重要的是你如果看这些比喻你可以完全理解这个作者是要沟通什么意思，比喻包含里变的那个含义和情绪。比如说那个outlook-前景，out是往外看，look是看，所以往外看就是前景。所以那些比喻是非常之重要。而且它们的真的可以沟通作者对这个事情的看法和情绪以及感情。因此呢有一篇文章里边专业名词先抽出来，剩下的就是日常用语和那些比喻。这个已经看到了文章的一半以上，所以呢你在看这种文章的时候，你好像不懂，那你应该特别注意去寻找比喻。这个可以帮你解开你以前还很多不懂的意思。

我们制造功夫英语的时候是特别注意这个问题，专门给你安排了一些练比喻的训练法。这样的你会慢慢走到有英语的语感。你看到一个短句你大概能知道这个可能是比喻，因此呢你可以把那个代码解开，你就可以完全明白英语的那个意思了。

记住！你在用比喻的时候你就是找到商务英语的味道。我故意用味道这个词，因为每篇文章都有它的味，都有它的感觉。依照比喻就是帮助你找到那篇文章的感觉和那个味道。你到底会知道作者在沟通什么。

博客分类

商务英语

破解商务英语的秘诀-1（中文视频）

admin — Tue, 26 Jul 2011 19:18:55 +0000

破解商务英语的秘诀-1（中文视频） admin 周三, 07/27/2011 - 03:18

许多商务英语的学习者都遇到过单词懂整句不懂的情况，我将通过实例分析向你阐释商务英语经常使用日常英语比喻的现象，这种寻找比喻的方法可以帮助你快速的突破商务英语的瓶颈。

Hi,

今天要开始讲怎么样破解商务英语的那些秘诀，第一个秘诀很简单就是要建好你的“地基”，这是什么意思?

那我可以和你分享很多人遇到商务英语的时候就是觉的特别难，在哪里卡主，为了解决难处，方法是要经常学习商务英语，有商务英语的名词书，有商务英语的语法书等等一系列这些方法。同时人们经常说他们对日常英语是没有兴趣的他不想学，我想说这种看法有非常严重的错误。

到底商务英语是什么东西？你应该怎么样去学习它？

我能保证你背单词不是一个好方法。为什么？我们分析一下一篇商务英语好吗？这边文章是讲美国财经的一个报告，有商务的概念有财经的不同的概念在里边，我们好好把它分析呢，会发现里边有这些红色的词，这些红色的词是什么呢？这些才是里边的专业名词，真正的商务英语或财经英语的，总共不多它占领的位置才有5%左右，你会发现它们占的位置并不多，基本上只有5%左右。没一个单词如果你懂了，你看整篇你只靠这些单词你是看不懂的。反过来呢你只看那些黑色的，你会看到很多。我已经把红色的去掉了，黑色的全部是日常用语，蓝色的是一些人名、公司名等等。你是医学用语，看小说，看报纸、看杂志、跟人说话这些英语你都会用的上是高频词。生下来的那几小块就是商务的专业用词。如果你只学那些专业用词你是没办法看懂的，一定要弄好地基，一定要联系上下文，那个就是日常的用语。你只学商务的那些词汇，我能保证你是学不会的。

我们设计功夫英语的时候，特别注重这个概念。我们做到很多学习方法领导学习者有能力好好掌握英语的地基。在地基的上边你只需插个别的专业名词你就可以完全可以看懂。第一个重要概念你一定要好好学习商务英语，打好地基，那个地基就是日常用语，所有的日常用语是商务英语的必备条件。

到底商务英语是什么？有个简单的概念你可以记住，商务英语就是日常用语＋一点儿！！！

博客分类

商务英语

破解商务英语的秘诀-1（英文视频）

admin — Tue, 26 Jul 2011 16:05:58 +0000

破解商务英语的秘诀-1（英文视频） admin 周三, 07/27/2011 - 00:05

配合中文版视频，希望我们精心录制的英文版商务英语口语视频对你学会英语有帮助。

Hi. This week I want to talk about some secrets, as to how you can break the code of business English. The simple answer, first of all, the first secret, is you need to build a foundation, this is absolutely critical.

Well, what do I mean by this? Lots of people in China when they meet business English, discover that it’s very difficult, there’s a lot that they don’t understand. And the solution that most people try to use to solve this problem is to study business English; specifically business English. They buy bunnies English text books, business English guides. And if you ask them whether or not they’re interested in daily English the answer is very often; no, they have no interest in daily English, they just want to learn business English. Well, this is an important question you have to ask yourself: ‘what is business English?’ And, when you know what it is: ‘how do you study it?’ I can assure you that rote, memorising terms, is never going to help you understand business English. Why? Well let me analyse an article for you, and you’ll understand better.

This is an article, or a piece of an article, taken from CNN news story about the economy in the United States. If you look at it, if you read it, you’ll probably find it’s a little bit difficult to understand. We’ve gone through this and we’ve analysed, and we’ve pulled out some red words. The red words are the very specific, technical business or financial terms that are related to the story in question. The blue words are names of companies, or people, or places. So if you look at the red words you can see that they really don’t take up very much of the space of the article at all. It’s roughly about five percent of the total space of the article is taken up by these business words. And if you just read these words, you’re not going to understand what this article is about. On the other hand, if you read all of the black words, they’re common, everyday English words, these are the most high frequency, and most frequently met English words in the language. Then, by reading the black, by reading the high frequency words, you’re actually going to be able to understand a lot more than if you were trying to understand it through the red, technical words.

So what you have is a situation where you’ve got a foundation of daily English, and then you take the very specific technical words, the red ones, and you just plunk them in, you drop them in. When we were creating Kung-Fu English we understood this was really important, so we focused a lot on helping people master the foundations of daily English, because it’s only when you have these foundations of daily English that you can actually plug in the technical terms of business English. If you only have the technical terms, you can’t communicate, you can’t understand.

So an important concept to really understand at this point is that you’ve got to have your foundation. Your foundation is daily English language. Business English language is daily English language, plus a little bit.

博客分类

商务英语